Product Marketing Manager - Accessories | Al Futtaim Automotive | Dubai, UAE

الوصف الوظيفي
About the Role:

Initiation Phase: Market Intelligence

Liase with Brand Teams for
Requirements and Market demand for Conversion Models for identified segments
Requirements and Market demand/Wish List for Accessory Products for Identified segments
Consolidate the Wish List and Analyze with focus for the Universal/Common with demand potential and LCP
Pricing Targets analysis.

Investigate Other Brands/Region and Aftermarket for:

Identifying New Product Opportunities for Customers
New Conversion projects to identify Business opportunities
New Popular Accessory- Mechanical/Aerokits and Electronic with Key USP’s
Availability ,SRP and Discount Structure
Prepare Competitive Benchmark report
Pricing and Discount Structure for Universal Accessory and Conversion Products- Tinting/PP, Refrigerated and Cargo
Identify Key USP’s for Marketing Material

Planning Phase: Marketing Plan

Review MI feedback to Plan
Road Map along with C&A;to develop Business Case with Brand Teams

Execute Product Launch Process
Co-ordinate with Group Marketing Team on Content Development roadmap-Offline and Online
Review Content with Management and Deployment Plan-Offline and Online
Marketing Deployment Material Readiness and Distribution to dealers
Merchandise List Creation Plan for LCP or Major Events for dealers
Co-ordinate with CPD for supplier identification and Validation
Plan PO to meet LCP and Event readiness timeline

DEMO/Display

Liase with Brand Teams for Key Accessories for DEMO/Display Units at showrooms
Co-ordinate with PDI team for Demo Units Prepration

المهارات
About You:

Bachelor Degree in Marketing
5+ Years of Market Intelligence and Automotive Accessory Marketing Experience in Middle East
Familiar with Automotive Marketing and Branding
Valid Driving License for UAE

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة المحاسبة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي الإدارة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 5
منطقة الإقامة الإمارات العربية المتحدة
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/uae/jobs/product-marketing-manager-accessories-al-futtaim-automotive-dubai-uae-4478390/