Activation Marketing Specialist

الوصف الوظيفي
Our client is now recruiting for an Activation Marketing Specialist

As a Marketing Specialist for the Oral care Division, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world.

The purpose of the Activation Marketing Specialist role is activation and engagement to drive demand generation (end user, segments, through channel, sales enablement); provide relevant insights, input into area and global segment, portfolio and product teams.

Demand Generation

Marketing campaign Planning and execution
Execute on End-user communications
Recommendation on media buys
Identify opportunities and needs to leverage local social media/media/key platforms for communications
Make recommendation on media buys aligned to the global and area activation plans
Sales and Scientific Partnership And Engagement

Delivering programs/promotions/new product materials to field sales
Close alignment/partnership with sales teams to deliver programs
Interfacing with Clinical specialists & SA&E;team – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations
Regulatory, legal and compliance alignment and adherence
Marketing Requirements

Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, Fairs & Events, POS)
Provides insights of local market, product performance, customer demand and feedback
Liaison to the local functions like customer service, sales force, regulatory
Competitive intelligence
Ensure local regulatory and packaging compliance for portfolios/programs
Align to Campaign outcomes/input/results
Capture and communicate the NPI voice of market, ideas, local needs
Manage local calendar of execution
Marketing Updates and input to area teams:
wner of the audience evolution - aggregate view of the local audience and articulating that to the management and area team.
Provide input to marketing planning, program
Competitive intelligence, customer, KOL and media platform trends
Ensure local regulatory and packaging compliance for portfolios/programs
Align to campaign outcomes/input/results
NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers
Channel

Help build eCommerce capabilities of channel partners and increase syndication of established eCommerce channel platforms
General and specific channel partner engagement/ execution of through channel marketing plans
Syndication to the channel partner to drive local market growth
Collaboration with Channel partners on Trade shows, Customer events
Primary Metrics

Demand Generation activity performance
Lead generation
Marketing Program execution and Impact (MROI%)
Secondary Metrics

Priority project completion
Progress on local needs
Leads…
Implements…
Determines…
Supports…
Willingness to be on-call (interest question)

المهارات
Your Skills and Expertise

Qualifications:

Bachelor’s Degree in Marketing/MBA or any relevant Business and Marketing education
Relevant Marketing and Business experience
Arabic Language
Excellence in marketing disciplines (price, portfolio, end-user, channel, communication)
Excellence in Digital Marketing
Work experience within Health Care/Pharmaceutical/Medical Device industry would be additional value
Knows the customers and market dynamics, key market trends
Strong communications skills
Team collaboration skills
To set you up for success in this role from day one, Our client is looking for candidates who must have the following qualifications:

Bachelor’s/Master’s/Apprenticeship degree or higher from an accredited institution in the following fields….
Basic / Intermediate / Advanced / Expert Experience/ Skills in relevant market, former positions e. g. …
Additional qualifications that could help you succeed even further in this role include

• Additional Skills (Project management, Prioritization, Communication Skills etc.)

• Strong communications skills

• Team collaboration skills

• Project Management

Optional - Travel: May include up to [20%] [domestic/international]

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة وكالات التوظيف
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة

https://www.bayt.com/ar/uae/jobs/activation-marketing-specialist-4472486/