UAE National | Social Media Manager | Toyota & Lexus | Al Futtaim Motors | Dubai

الوصف الوظيفي
UAE NATIONAL | SOCIAL MEDIA MARKETING MANAGER | TOYOTA & LEXUS | AL FUTTAIM MOTORS | DUBAI

Managing all social media channels including Facebook, Instagram, YouTube and Twitter as well as organizing global assets shared on Falcon, LexusConnect, CMH…etc.

Collecting all available insights / data from social media reporting tools (Sprinklr) and tracking against defined KPIs in order to report monthly performance dashboards / action plan required.

Challenging social media business partner agency to maximize social presence and exposure for better business opportunities (driving social media traffic to website, generating leads coming from social channels, engagements…etc.) and working on monthly content calendars.

Supporting monthly campaigns by communicating on all social media channels and aligning with all offline activities to ensure maximum brand awareness, campaign exposure and lead generation

Benchmarking social media luxury competitors and luxury trends even outside the automotive industry.

KEY ACCOUNTABILITIES:

Managing all social media channels including Facebook, Instagram, YouTube and Twitter etc.
Work closely with social media partners to develop monthly content calendars
Approve / Reject content based on business objective and active running monthly campaigns
Schedule content that needs to be shared on local channels to support sharing global assets shared on LexusConnect & Falcon.io
Make sure all activities on social media are tracked to measure ROI and traffic generated to website
Manage/Oversee enquiries, complaints and feedback on all social media channels and making sure they are being dealt with the support of the social media agency
Collecting all available insights / data from social media reporting tools (Sprinklr) and tracking against defined KPIs in order to report monthly performance dashboards / action plan required
Create & customize profiles on Sprinklr to generate monthly reports related to all activities on social media
Work closely with partners to come up with a dashboard that needs to be shared internally with team management
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Challenging social media business partner agency to maximize social presence and exposure for better business opportunities (driving social media traffic to website, generating leads coming from social channels, engagements…etc.)
Work with social media partners to build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Maintain and improve the engagement rates across all social media channels
Supporting monthly campaigns by communicating on all social media channels and aligning with all offline activities to ensure maximum brand awareness, campaign exposure and lead generation
Benchmarking social media luxury competitors and luxury trends even outside the automotive industry
Monitor paid campaigns and manage budget allocations to increase generating traffic and improve overall cost.

JOB CONTEXT:

If you are digitally savvy, live and breathe social media marketing, we want to talk to you. The Social Media Manager is responsible for developing and implementing a holistic strategy in the social space to include building the Al-Futtaim Motors Lexus brand, engaging consumers in new relevant ways, determining relevant approach, identifying new emerging technologies appropriate for our consumers and developing external partnerships.

المهارات
QUALIFICATIONS, EXPERIENCE, & SKILLS:

BS/BA degree required, preferably in Marketing, Communications or related field
Minimum 4 years in marketing.

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة المحاسبة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي الإدارة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
منطقة الإقامة الإمارات العربية المتحدة
الجنسية الإمارات العربية المتحدة

https://www.bayt.com/ar/uae/jobs/uae-national-social-media-manager-toyota-lexus-al-futtaim-motors-dubai-4436556/