Digital Marketing Brand Manager
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الوصف الوظيفي · Maintain brand strategy, including the setting of style guides and brand guidelines. · Planning and execution of all communications and media actions on all channels, including online and social media. · Competitor and customer insights analysis, in addition to brand positioning analysis, and consumer insights. · Develop MENA annual Digital Marketing strategy for the region, responsible for brand PTO scores. · Plan marketing Offline/ Online plans depending on campaign objective – this would include the full journey – briefing, creative, media planning, monitoring and post campaign evaluation. · Activation of Platform sponsorship – create IMC · Collaborate with e-commerce team to ensure consistent communications/messaging across all pages · Understanding of consumer market insights – Utilize insights to develop engaging consumer communication · Benchmark global best practices and find insights for the region if applicable · Digital knowledge, able to identify trends and provide activities to tackle them · Support local offices to develop digital plans and communicate & consult local markets on regional plans. · Strong interpersonal skills to be able to manage people at different levels – Divisions, markets, HQ and Partners · Set key KPIs and evaluate markets’ performance for regional campaigns, and local campaigns for flagship launches · Good understanding of event management to oversee Major events such as product launches or regional events. · Manage agency counterparts deliveries and keep project implementation on schedule and within scope & budget · Able to produce reporting and content aligned to KPI’s and facilitate the reporting and analysis activities المهارات · At least 7 years of relevant work experience within marketing in blue-chip companies with strong track records ( no issue to reach out to candidates outside Tech Industry (such as Nissan) · Creative development and agency management. · Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail · A self-starter and eager implementer who enjoys working both in groups and independently · Ability to manage multiple facets of a project simultaneously. · Must possess interpersonal skills in order to build strong positive people relationships. · Possess an innovative, problem-solving, solutions-oriented mindset and working within tight timelines · Demonstrated ability to learn quickly, and manage change effectively Qualifications (Experience, Education, Licensure & language skills) · Bachelor’s degree in marketing (preferable MBA) with min of 7 years of experience in marketing. · Strong understanding of market dynamics and technology. · Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives Bilingual preferred (Arabic & English). تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/digital-marketing-brand-manager-4356110/ |
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