JOB PURPOSE:
This role is pivotal for the success of Skin Cleansing in NAMETRUB. SCL has strong presence of 3 global brands in the region Dove, Lux and Lifebuoy. There are several geographical white spaces and high growth benefit spaces waiting to be tapped in Nametrub, in addition to the strong growths we can deliver in our existing strongholds like Arabia. The purpose of this role is to leverage the strength of global SCL brands to unlock growth & drive purpose in NR by crafting innovations & communications for the region.
RESPONSIBILITIES
• Direct docking and collaboration with country teams to land 12Q Innovation plans OTIF.
• Performance tracking the SCL category using both internal and external sources.
• Reviewing and updating the performance of the SCL category with senior stakeholders in the region and in the global category teams.
• Contribute to adapt or develop locally relevant assets where needed (TV, digital coms, social / e-commerce assets).
• Where needed to win, co-develop specific local mixes (formats & benefits).
• Lead growth projects for new benefit spaces and geographical white spaces.
• Identify locally relevant Purpose opportunities and partner with agencies and local teams to execute them.
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