Assistance Director of Sales and Marketing
Reports to: General Manager
Direct Subordinates: Assistant Director of Sales, Sales Manager, Sales Executives, And Sales Coordinator.
Indirect Subordinates: No indirect subordinates.
Duties and Responsibilities:
• Compilation of and adherence to financial budgets within rooms (Market mix, avg. Room rate, YIELD and Occupancy).
• Organization and monitoring of all administrative affairs within the Sales Office.
• Identifies prospective accounts and establishes goals for Key Accounts by analyzing historical data and other statistical information and also by conducting accounts interviews and preparing customer action plans.
• Attends fairs in order to represent the Hotel and/or region within a both according to the action plan within the Business/Marketing Plan of the Hotel. The fairs are attended in co-ordination with the Regional or Corp. Sales.
• Priority in sales activities are to be given to this market, for the local travel trade as well as for the corporate accounts.
• Has to be worked on in close co-ordination with the General Manager according to internal regulations.
• Regarding the availability and the co-ordination of rooms for high booking periods the final approval of availability is taken always by the Hotel operation’s management.
• Emphasis on right market mix to maintain the quality of the product and to minimize market dependence on long term.
• Regular meetings with the hotel operation (Rooms Division, Reservation and Food and Beverage) have to be held to exchange information and problem solving.
• Prepares and transmits the Call Reports on a weekly basis to the supervisor and/or the General Manager. Establishes a Monthly Report which includes the summary of the past activities, prospection and trends, and analyses competitor’s sales and promotion efforts, forecast for all sales activities and production/conversion figures. Attends once a month hotel’s Sales/Rooms Division and Credit meeting.
• Targets to achieve key figures from key accounts / key markets through preparation and execution of proper action plan for his/her field of responsibility.
• Conducts rate market surveys to advise management of actual market trends.
• Establishes and co-signs contracts with Inter-National Tour Operators/Corporate respecting the Rate Policy and Contract Policy together with the General Manager. He/she conducts prior discussions with the partners to prepare final contracting.
• Establishes monthly reports according to requirements.
• Maintains a monthly overview of vacation- and public holiday balance of all sales staff and delivers a monthly consolidated summary to the Human Resources Manager.
• Submits Expense Reports as and when required.
• Involvement in establishing the Price Policy together with the hotel’s management.
• Is co-responsible for the settlement of outstanding, respectively the follow up on a regular basis towards local Travel Trade to match credit policy (settlement within 30/60/90 days) in close co-ordination with the Credit Manager / Rooms Division.
2. Self-Management Duties;
• Comply with hotel rules and regulations and provisions contained in the employment handbook.
• Comply with company grooming and uniform standards.
• Comply with timekeeping and attendance policies.
• Actively participate in training and development programs and maximize opportunities for self-development.
3. Customer Service Duties:
• Demonstrate service attributes in accordance with industry expectations and company standards to include:
• Being attentive to guests.
• Accurately and promptly meets guest expectations.
• Understand and anticipate guest needs.
• Take appropriate action to resolve guest complaints.
• Be able to promote the hotel (THE ACT and 72 Hotels) products and services.
4. Occupational Health and Safety Responsibilities:
• Demonstrate Awareness of Health and Safety policies and procedures and ensure all procedures are conducted safely and within H and S guidelines and ensure your direct reports do the same.
• Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures.
• Be familiar with property safety, first aid and fire and emergency procedures and operate equipment safely and sensibly.
• Initiate action to correct a hazardous situation and notify supervisors of potential dangers.
• Log security incidents and accidents in accordance with hotel procedures.
5. General Duties:
• Comply with the company corporate code of conduct at all times.
• Familiarize yourself with the company vision and values which link to the model of desired behaviors that all employees are expected to display.
• Perform other tasks at the level of the role as directed by your line manager in pursuit of the achievement of business objectives.
• Have the desire and ability to improve your knowledge and abilities through on-going training.
• Ability to work as part of a diverse team with colleagues from different viewpoints, cultures and countries.
• The above tasks are considered to be predominant job tasks; therefore, you could be delegated to conduct tasks as instructed and not included in the above.
I understand and agree to the Duties and responsibilities as outlined in the job Description.
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