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الوصف الوظيفي Monitors day-to-day performance of digital campaigns; ensuring that campaign objectives are met. Estimating CPC, CPM, and overall CPA rates for use in campaign budgets and ROI analysis. Identifying keywords to use in ads and website to increase response rates. Leverage new technologies and digital marketing channels to increase traffic to our company’s websites to promote our products and services. Manage digital agencies relationship, ensuring all projects are managed to brief and delivered on time and on budget. Tracking campaigns activities to make improvements to the website development, campaigns channels, conversion rates and strategy based on a variety of data sources (Google Analytics, user testing, focus groups and other sources). المهارات Fluent in English, Arabic is a plus Min 2 years of digital experience in Advertising agency (Digital campaign planning & execution) Consumer Electronic brand experience is preferred Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture) Experience in setting up and optimizing Google Adwords campaigns Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram best practices Understanding of SEO and web traffic metrics Web development skills: You will need sound knowledge of HTML/JavaScript Project management skills: You need to be good at handling time-sensitive projects and working to deadlines. Experience with doing audience and buyer persona research Excellent multitasking skills Great interpersonal and communication skills Preferred tool skillset experience: Web Knowledge (HTML/CSS JavaScript/jQuery CSS and JavaScript) Adobe Analytics (Web analytics) Adobe Audience Manager (DMP) Excel, SQL, Access R, Python GTM, DTM (Tag manager) تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/digital-marketing-executive-dubai-4194755/ |
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