CRM Executive
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الوصف الوظيفي ● The development and testing of segmentation, content, automated, trigger based and promotional campaigns across multiple brands and territories in order to increase conversion and customer lifetime value. ● Identifying new trends in digital marketing, evaluate new tools, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. ● Quality checks on campaigns, proofreading them for clarity, grammar and spelling. Copywriting when required. ● Email campaigns are fully optimised for all devices and email clients. Emails all follow industry best practice. ● CRM subscriber growth strategy including data integration with Shukran, our loyalty card. ● Adhering to brands guidelines. ● Working with stakeholders – copywriting team/graphic design team/concepts to ensure effective delivery of campaign briefs. ● Working closely with CRM Manager and CRM Executives to ensure we are able to fulfil the requirements of multiple concepts to an excellent standard. ● Reporting & Testing ● Reporting and recommendations on a weekly, monthly and quarterly basis. You’ll report on sales revenue generated from multiple channels analysing campaign performance and suggest improvements. ● Develop, execute and track the efficiency of AB tests and multivariant testing across campaigns and provide key areas of improvement on how to optimize communications by brand. المهارات ● You have at least 2 years of CRM experience ideally within a fast-paced reactive retail environment. ● Email marketing including HTML, CSS. ● 1-2 years of experience working with marketing platforms and tools – MoEngage/Responsys/Google Analytics. ● Strong attention to detail. ● Fast learner – able to hit the ground running with minimal support. ● Excellent team player. ● Able to work independently. ● Degree in marketing or similar. تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/crm-executive-4189216/ |
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