Head of CRM & Lifecyle Management | Automotive | Dubai

الوصف الوظيفي
Job Description:

The Automotive Head of CRM and Lifecycle Management is responsible for driving the development of Customer Engagement & Customer Communication strategies for the entire customer lifecycle across the Al-Futtaim Automotive Group, both within the UAE and for International businesses. The person will drive the strategy across lifecycle messaging aligned across all brands, products and services that the Al-Futtaim Automotive Group has to offer.
The owner of the position will become a resource and authority to all functions and align broadcasted and targeted messaging to drive maximum engagement
The ideal candidate needs to be a confident communicator, expert in the fields of customer engagement across traditional and new channels with experience in Omnichannel CRM proposition creation and the ability to influence at all levels.
We are looking for a strong communicator and influencer showing a passion for customer and a vision to drive us forwards as key, a highly organised self-starter who can bring new thinking and innovation to the team.
Key Responsibilities:

Develop and roll out a robust Channel Strategy that delivers a robust demand plan across all auto functions
Increase Sales / Revenue using optimized mix of all owned channels and optimized propositions
Become a Resource
Authority to all functions and align broadcasted and targeted messaging to drive maximum engagement
Develop and roll out a comprehensive CRM strategy that will align all brands, products and services
Develop and optimize Branding and Brand synergies across all inbound and outbound channels- pull and push priorities alignment
Job Context:

The engagement centre is the central point of contact for over 4 million customer interactions through various channels with the Al Futtaim Automotive brands supporting SALES and AFTER SALES within the UAE and for our international businesses.
This is a senior leadership role which spans all brands and channels that focuses on customer lifecycle management and CRM engagement driving the strategies and framework for business development, customer retention and communication strategies within the automotive group
The role covers all aspects of customer contact strategy that builds on the vehicle ownership complete cycle for the group.
المهارات
Qualifications, Experience and Skills:

Seasoned CRM leader, with experience ideally from and e-commerce and/or Automotive retail environment
Experience of growing and overseeing high performing CRM teams
Excellent understanding of CRM, loyalty, e-commerce and performance media for customer engagement
Ability to work and influence cross functionally at all levels
Ability to translate customer insight and data into practical innovative cost-effective solutions & programs
Understanding and experience of improving the Customer experience and Digital awareness
Automotive Lifecycle knowledge is an advantage
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي الإدارة
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة عليا
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/uae/jobs/head-of-crm-lifecyle-management-automotive-dubai-4186887/