Job Description and Requirements
Duties and Responsibilities
FUNCTIONAL RESPONSIBILITIES
Responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines
Develop content to include keywords or phrases in order to increase traffic to website
Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic
In-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines. SEO is an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving
Prior experience in content marketing, content growth and SEO min 4 years
Working knowledge of search engine optimization practices
Outstanding ability to think creatively, strategically , and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Familiarization Google analytics
Experience with website optimization tools
Strong organizational, time management, and analytical skill
viewing and analyzing client sites for areas that can be improved and optimized
Preparing detailed strategy reports
Identifying powerful keywords to drive the most valuable traffic
Running PPC campaigns
Writing Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites and social media accounts
Developing link building strategies
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Compiling and presenting SEO guidelines powerful calls-to-action to convert visitors
Qualifications and Experience
Bachelor Degree
Min 4 year experience in motors sector