Director – Digital Strategy and Platforms

الوصف الوظيفي
The Director, Digital Strategy and Platforms will shape the strategic digital approach in engaging audiences via the self managed digital touchpoints Expo 2020 has at its disposal. This includes overview of the public website portals, mobile apps, and kiosks with best efforts to incorporate the marketing messages, business objectives and technical requirements of Expo 2020. Also, will be responsible for analyzing and communicating digital data in order to keep all key stakeholders in the Expo 2020 Dubai informed.

Main responsibilities for this role include:

- Day to day management of the digital marketing team ensuring they function as a high performing unit;

- Manage a team and agency to develop the UI, UX and overall design of a revised Expo website as well as responsibility digital email communications;

- Establish and maintain a consistent brand image throughout all digital marketing initiatives across web, mobile, and email owned properties, ensuring that our digital channels are fully integrated with the overall marketing program;

- Ensure the visitor experience within our digital platforms is engaging, fun and immersive with a strong vision for our requirements through to 2021;

- Work with the CRM, Performance, Social and digital analytics team to drive traffic, increase reach, acquire new customers/end users, and convert. Collaborate cross-functionally to plan, develop and deliver dynamic, world-class campaigns and content;

- Provide strategic direction to key stakeholders on where to invest based on learnings from analytics;

- Active participant in meetings with Communications to stay abreast of campaigns and social requests from teams and make strategic recommendations.

المهارات
15+ years of experience including focus on digital products,as well as:

- A Bachelor’s Degree in relevant field;

- Strong skills in strategy and planning, and vendor selection and management;

- Outstanding strategic, problem solving and thought leadership skills;

- Ability to thrive in a high paced, highly creative environment and manage multiple priorities simultaneously;

- Demonstrated ability to lead projects requiring synthesis of large amounts of complex data into meaningful conclusions;

- Ability to navigate, collaborate and influence cross-functional partners.

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي غيرذلك
نوع التوظيف --
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
عدد سنوات الخبرة الحد الأدنى: 15
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/uae/jobs/director-digital-strategy-and-platforms-4146918/