Head of Data, Analytics, CRM, Lifecycle

الوصف الوظيفي
The Head of Data, Analytics, CRM, Lifecycle will shape the strategic approach and delivery in engaging audiences and customers via direct digital channels and CRM. Data base marketing and marketing data management is core to this role with a primary focus to acquire customers and ensure continues personalized communication.

The main responsibilities of the role include:

- Own and deliver a data driven customer centric communication strategy that will ensure the key objectives of visitation via tickets sales and engaging communication leading up to Expo are delivered;

- Continuously update and amended abovementioned strategy to keep customers engage in lifecycle and booking journey communication;

- Manage a team and agency to develop the CRM initiative and overall design of a revised Expo lifecycle and booking journey communication as well as monthly newsletter and interest based email communications;

- Establish and maintain a consistent customer centric brand image throughout all digital communication initiatives across all Expo lifecycle and booking journey communication;

- Lead the strategic delivery set out in this document by working with the partners, digital media, performance and digital analytics team to drive traffic, increase reach, acquire new customers/end users, and ultimately ticket sales;

- Establish a communication campaign cadence/frequency and manage the briefing process to ensure all relevant content submission is timely and of high quality;

- Handle communication campaigns campaign requests from departments; make recommendations and approve all locally-created content.

المهارات
11+ years of relevant experience including focus on database marketing and CRM, as well as:

- A Bachelor’s Degree within a relevant field;

- Strong skills in strategy and planning, and management;

- In-depth knowledge and understanding of CRM and communication platforms;

- Outstanding strategic, problem solving and thought leadership skills;

- Ability to thrive in a high paced, highly creative environment and manage multiple priorities simultaneously;

- Demonstrated ability to lead strategic projects requiring synthesis of large amounts of complex data into meaningful conclusions;

- Ability to navigate, collaborate and influence cross-functional partners.

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي غيرذلك
نوع التوظيف --
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
عدد سنوات الخبرة الحد الأدنى: 11 الحد الأقصى: 13
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/uae/jobs/head-of-data-analytics-crm-lifecycle-4146037/