Manager - Monitoring, Performance & Analytics

الوصف الوظيفي
Reporting to Head of Strategy, the Manager, Monitoring, Performance & Analytics is responsible for monitoring, collecting and analysing data to assess Expo’s communications performance, draw insights and produce regular and ad hoc reports to support the Marketing & Communications (Marcomms) management decision-making.

The main responsibilities of the role include:

- Work with Head of Strategy to provide strategic insights and evaluation by tracking Expo’s performance against KPIs, key messages and themes;

- Analyse and interpret data collected from multiple sources (media monitoring, social/digital monitoring tools) and produce reports based on them;

- Produce regular daily, weekly, monthly and ad hoc reports, covering social and digital data with a focus on communications data;

- Maintain live dashboard to track performance and monitor conversation;

- Track Expo Marcomms performance against key communications metrics, including message penetration, topics of conversation, sentiment, PR attribution, shareability etc;

- Coordinate with Press Office, PR agencies and other Marcomms teams/agencies to track all communications outputs and ensure monitoring against them;

- Provide ad hoc backgrounder research into upcoming key events and topics/issues associated with them.

المهارات
6+ years of relevant work experience in communications monitoring, analytics and reporting,as well as:

- A Bachelor’s degree within a relevant field;

- Extensive experience working with data analytics;

- Excellent communications skills, both written and oral in English and Arabic;

- Proficiency in Excel, PowerPoint;

- Working knowledge of Google Analytics;

- Experience working on various online monitoring and analytics platforms (TrendKite, BrandsEye etc);

- Strong organisational skills.

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي غيرذلك
نوع التوظيف --
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
عدد سنوات الخبرة الحد الأدنى: 6 الحد الأقصى: 8
الشهادة بكالوريوس/ دبلوم عالي

https://www.bayt.com/ar/uae/jobs/manager-monitoring-performance-analytics-4146105/