الوصف الوظيفي
Scope:
Responsible for managing the company’s marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to Senior Executives.
Key Accountabilities:
Form part of the company steering committee that will set the strategy and KPIs for the online proposition
Cultivate an innovative and brand-stylish website & Mobile Apps that will drive new traffic and deliver a seamless online experience that will turn visitors into customers, whilst maximizing profitability of our online business
Oversee all website & Mobile Apps content and creative direction, ensuring the content is measured and optimized
Plan and manage our social media platforms.
Define the email marketing strategy for performance-based emails responsible for driving online sales
Oversee the performance strategy across; SEM, SEO, Social, Email and Display
Drive a segmented CRM approach which feeds on customer data and insights
Lead a team and manage budget across digital marketing
Develop, drive and execute innovative and ambitious eCommerce plans focused on targeted markets
Work closely with the Sales/Commercial Team to ensure strategic alignment with your eCommerce strategy, marketing plans, promotions and campaigns to promote a cohesive brand story
Ensure the effective day to day running of the eCommerce website & Mobile Apps, working closely with internal developers and external tech agencies for ongoing development to ensure a seamless UI / UX for our customers
Maximize online conversion through developing effective customer journeys, multi-device strategy and optimizing site speed
Utilize web analytics to gain insight into user behaviors
Manage regular reporting of onsite analytics & performance for data-driven decisions in order to maximize conversion and online sales
المهارات
Bachelor’s Degree in Marketing, Business or a related field.
At least 5 years of experience in a similar role, preferably in the same sector.
Strong communication skills, both oral and written in English and Arabic
Experience in managing/developing websites & Mobile Apps and associated digital marketing programmes for an established brand or business of size and scale
Client-side or agency side experience with knowledge and experience in working across; UI/UX, design & build, PPC/SEO, CRM
Team leadership experience with proven experience in coaching and driving a digital team
Experience implementing and utilizing leading CRM systems.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Excellent analytical skills.
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني إدارة عليا تنفيذية
عدد سنوات الخبرة الحد الأدنى: 5 الحد الأقصى: 10
الجنسية الأردن; الإمارات العربية المتحدة; البحرين; الجزائر; السودان; الصومال; العراق; الكويت; المغرب; المملكة العربية السعودية; اليمن; تونس; جزر القمر; جيبوتى; سوريا; عمان; فلسطين; قطر; لبنان; ليبيا; مصر; موريتانيا
العمر الحد الأدنى: 30 الحد الأقصى: 39
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/marketing-manager-arabic-speaking-4142917/
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