الوصف الوظيفي
Role: The ideal candidate will have a good working knowledge of email platforms and digital marketing tools (i.e. PPC, SEO, social media and CRM).
As a Marketing & CRM Executive, you will support the Marketing Manager across all digital channels and manage the day-to-day management of CRM as well as helping to develop and implement digital strategies.
You will contribute to devising and implementing marketing plans, including promotional materials, advertising opportunities, and client acquisition. Key Accountabilities: CRM:
Planning and delivering CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
Making sure the customer database is correctly segmented for targeted marketing activities.
Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.
Development of testing strategies to guarantee the most efficient approach for the organization and its customers.
Create engaging automated communication plan, content creation and targeting strategy for online customers.
Own and manage the execution of all CRM activities on a daily basis.
Build monthly KPIs report per markets for follow-up.
Email Marketing:
Create, deploy, and monitor email marketing campaigns using our email marketing automation platform; including trigger automated email communications.
Ensure that there’s brand consistency across all campaigns and messages.
Create and test new email marketing templates and direct marketing communications.
Analyze and report on the success of email marketing campaigns, providing suggestions and ideas for future campaigns.
Create quality content in English & Arabic and proofread any copy that needs reviewing.
Ensure accurate and targeted database selection including segment optimization.
Create timely communications across marketing automation workflows, increasing customer engagement.
Carrying out A/B testing on email marketing campaigns to maximize results.
Digital Ad Campaigns:
Developing and Executing digital marketing campaigns across PPC and display channels.
Assist in devising and executing SEO Strategies.
Oversee a social media strategy.
Developing and running Google Ads (keywords, ads, site links…etc.) and social media ads.
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
Track and analyze website traffic flow and provide regular internal reports.
Assist with the creation of the overall marketing plan.
Work on printed material to supplement online products.
Attend product launches and networking events.
المهارات
Bachelor’s Degree in Marketing, Business Administration or a related field.
At least 4-6 years of experience in a similar role, preferably in the e-commerce sector.
Strong communication skills, both oral and written in English and Arabic
Proven experience as CRM or Digital Marketing Executive or similar role
Extensive experience of direct and digital marketing ideally in a similar industry
Working knowledge of website content management systems (Magento), etc.
Knowledge of email solutions providers
Strong background in customer acquisition, re-engagement and retention strategies
Google Analytics and Google Ads Certified
A good understanding of key digital performance metrics (impressions, CTR, CPC, CPA, conversion, etc.)
A good understanding of key digital marketing tools; SEO, PPC, remarketing, social media, etc and how these can be used to drive demand and conversion
A confident and articulate communicator capable of inspiring strong collaboration in an organization.
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 4 الحد الأقصى: 6
العمر الحد الأدنى: 30 الحد الأقصى: 35
*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/digital-marketing-crm-executive-with-ecommerce-experience-and-arabic-speaking-4127309/
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