Trade Marketing Manager (FMCG)

الوصف الوظيفي
Job Purpose:
The Trade Marketing Manager is responsible to ensure positive development of the Jomara brand image within our FMCG channels. He / She implements creative and attractive brand and product presentations to attract and retain consumers.
Key Accountabilities:
• Prepare full year Advertising & Promotion budget based on market trends, comprehensive market analysis, and competitive assessments
• Develop a marketing strategy aligned with the brand strategy while focussing on product, pricing, distribution, promotion assortment & merchandising Policy
• POSM management from development, liaise with internal & external partners (agencies), deployment, implementation & evaluation
• Prepare monthly BTL activity & promotion plan across categories Sku wise, channel wise & share with sales team
• Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives & revenue targets
• Review & provide insights into post – implementation of the campaigns wrt set KPIs.
• Identify the listing gaps & direct the sales team on listing Plan of existing & new products
• Prepare MSL by Channel & Outlet
• Develop & design planogram, display, merchandising plans & align SOS target with Sales team
• Manage & supervise day to day implementation of the strategic marketing plan of the company
• Manage A&P;budget set for the brand & regular analysis of CODB & channelize investments based on ROI
• Develop KPI measure for investments & spends in the market.
• Communicate strategies, policies & procedures agreed by COO / GM effectively to staff.
• Organize monthly business performance review meetings.
• Conduct training sessions for the sales team with National Sales Manager & merchandising team on key building blocks Freshness, visibility & display
• Conduct marketing surveys on new product concept & provide necessary information required for NPD
• Measure market potential channel wise & identifying target segment
• Preparation of JBP in alignment with National Sales Manager & periodical review
People Excellence (internal/external customer engagement and relationship management):
• To create an environment which is a great place to work for you and your colleagues through your dedication, enthusiasm, sharing of knowledge, honesty and desire to support others.
• To display excellent standards in all you do and inspire others to do the same, and that you operate within legislative/regulatory and company policies and procedures.
• To display confidence, self-belief and openness to new ideas, adapting and embracing challenges and opportunities with a determination to excel.
• Continuously develop own skills by attending all required training courses and maintaining an up to date knowledge of products, services, systems and work processes.
المهارات
Experience requirement:
• Minimum 5 years’ experience in FMCG industry
• Proficiency in both verbal and written English is mandatory, Arabic is a plus.
Qualification and Licenses requirement:
• Bachelors Degree in Marketing or related.
• UAE LMV Driving License
Lives and Advocates the Bateel Values:
• Quality
• Innovation
• Authenticity
• Integrity
Must have the respective title with past experience as a Sales Analyst, Indian national. Specifically from FMCG. Agthia group, Al Seer, Masafi and alike.
تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة التصنيع والإنتاج
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 5
منطقة الإقامة الإمارات العربية المتحدة
الجنسية الهند
الشهادة بكالوريوس/ دبلوم عالي

*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/trade-marketing-manager-fmcg-3945547/