Digital Marketing Manager

الوصف الوظيفي
Job Purpose:
Responsible of the definition, development and implementation of the digital solutions part of the ENOC Retail Strategy to achieve the access new sources of revenue, through cross-selling, up-selling and new customer acquisition, improve customer experience and increase brand loyalty, upgrade existing business operations related to the customer journey and customer related systems (e.g., CRM, Loyalty program, Digital payments, etc.).
Principal Accountabilities:
1. Drive and channel work done by Strategic Marketing in regards to ENOC’s Retail digital transformation leveraging deep specific expertise across all the key aspects of the digital domain, including but not limited to ethnographic research, customer experience, customer journey, mobile apps, social media marketing and digital payments.
2. Drive and channel work done by Strategic Marketing in regards to the new customer journeys based on a very data-driven approach and best practice methodologies to analyze and segment the ENOC Retail customer base for fuel and non fuel.
3. Drive and channel work done by Strategic Marketing in regards to the new loyalty program for Retail, with the objective to integrate the fuel and non fuel offering. Coordinate and lead the effort across with all the Retail BUs.
4. Drive and channel work done by Strategic Marketing in regards to the design and continues improvement of the CRM in Retail and ensure the alignment and coordination with the other Retail BUs to leverage the data and insights to develop and track the implementation of initiatives.

المهارات

Bachelor’s Degree in Digital Marketing or related field

Minimum 7 years of relevant work experience in the Digital field with Retailers in the fuel and non fuel business

Strategic thought leadership and collaborative coordination

Help innovate product development and go-to-market processes

Influencing & negotiation skills

Ability to educate and align organization to the value of Customer experience and digital accessibility

Senior-level relationship management; high impact and influence

Ability to think / develop new marketing concepts

Excellent communication skills
Strength in innovation

Flexible and able to quickly adapt to changing environments

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة البيع بالتجزئة/البيع بالجملة
طبيعة عمل الشركة صاحب عمل (القطاع العام)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 7 الحد الأقصى: 10
الشهادة بكالوريوس/ دبلوم عالي
التعليم
Digital Marketing

*** تقدم على الرابط التالي : Apply on the following link ***
https://www.bayt.com/ar/uae/jobs/digital-marketing-manager-3904139/