Digital Marketing Manager
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الوصف الوظيفي Technical Responsibilities Email automation experience with implementing best practices in email format, content, design and sending Abreast of all digital marketing channels such as email, Ad campaigns, whatsapp, chat, etc Customer segmentation and segment marketing experience Innovate and present new marketing platforms and initiatives Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success Forecast marketing campaign growth and ROI for marketing campaigns Manage email and social media marketing campaigns Use Google Analytics, Google AdWords, Google Datastudio and other relevant analytics and reporting services Manage and monitor all company websites with weekly updates and monthly reports Drive traffic to company websites and optimizes traffic quality and conversions Sets conversion metrics and KPIs and continuously enhances them in accordance with company goals and objectives Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for both B2C and B2B Full grasp of online campaign set-up and management with Google Adwords including search, display and remarketing Knowledge of advanced CMS systems such as Sitecore is an advantage Develop and implement SEO and PPC strategies Create and manage link building strategies, content marketing strategies, and social media presences Operational Responsibilities Monitor targets and KPIs and finds innovative ways to achieve them Keeps abreast of new social media trends, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns and sites to include new information Monitor and manage social media performance and maintains KPI performance Very well versed with analytical reporting and tracking of activities using tools and dashboards Prepares comprehensive monthly reports covering all websites and digital campaigns including المهارات Bachelor’s Degree in Advertising or Marketing Minimum 8 Years’ experience in Digital Marketing Strong Written and Verbal Communication Skills Self-Motivated, Strong Leadership Skills, Team-Oriented and Goal-Oriented Strong Attention to Detail SEO, PPC, Google AdWords, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office Key Skills Superior communication skills, excellent leadership skills, strong organizational and time-management skills Strong analytical skills and data-driven thinking Team player and a positive contributor Ability to Multi-task Astute with his/her eye on all things digital Passionate and success driven Understands priorities and utilizes resources accordingly تفاصيل الوظيفة
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