Head of Marketing

الوصف الوظيفي
Our client is now recruiting for a Head of Marketing. You will be reporting to the COO.
JOB PURPOSE:
Build up and lead company’s KSA marketing organization to further strengthen company’s brand image in the kingdom through national marketing and PR activities, and support the business functions through deep market and customer insights by managing the KSA marketing team.
Key Financial dimensions:
• Providing input on the marketing budget development process
• Controlling, tracking and monitoring marketing budgets (incl. campaign tracking)
• Authorizing expenditures

KEY ACCOUNTABILITIES:
• Build up the company’s marketing organization in KSA, incl. hiring and on-boarding a high-performing marketing team and defining and implementing the national marketing & PR strategy (in coordination with region)
• Develop a comprehensive marketing strategy to effectively build company’s brand and support sales through tactical promotion campaigns in line with the regional marketing/communication strategy
• Ensure effective use of marketing budget through optimized marketing mix; direct integrated marketing campaigns in coordination with the regional marketing team (as well as in coordination with dealers/sales on tactical campaigns)
• Support business functions through deep market and customer insights; manage design and analysis of all market/customer research; effectively manage external vendors (data vendors, market research agencies)
• Design CRM initiatives and coordinate with sales/dealers on lead follow-up Establish close and constructive relationship with national and regional media.
• Support company’s on PR matters and act as company spokesperson and supervise public, government and crisis relations.
• Ensure proper (competitive) agency selection and supervise work of external agency partners to ensure efficient processes and high-quality output.
Communication & working relationship:
The job requires effective relationship with
• Director of KSA on a regular basis to communicate and evaluate marketing strategy, market and customer insights, CRM performance, etc.
• Cross functional teams in the company, especially Sales and Aftersales in order to share market insights, coordinate on pricing and marketing campaigns
• Direct reports (e.g. market/customer insights manager, marcom manager, etc.) to coordinate daily business operations

المهارات
Travel Requirements
• Limited travel across KSA
Educational background, qualifications:
• Bachelor’s and/or Master’s degree in Marketing/Communication. Knowledge of regional and KSA specific context is required.
Experience, other skills:
• At least 10 years of marketing experience in automotive or other consumer-facing industry in KSA; proven ability to manage teams of ~1o or more people; inspirational team leadership and coaching/people development mindset; combination of analytical and creative skills
Computer skills / languages:
• MS Office, mainly Excel & Power Point; good communication skills in English required; Arabic language preferred

تفاصيل الوظيفة
منطقة الوظيفة دبي, الإمارات العربية المتحدة
قطاع الشركة وكالات التوظيف/التوظيف
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
الرقم المرجعي للوظيفة JB3833247
المرشح المفضل
المستوى المهني إدارة

https://www.bayt.com/ar/uae/jobs/head-of-marketing-3833247/