Assistant Manager - Digital Marketing
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الوصف الوظيفي This role will be responsible to develop and implement digital marketing strategies using SEO, SEM, Paid Social media and other techniques to drive traffic to desktop /mobile sites and apps. Digital media planning Forecast traffic and ROI for marketing campaigns as per annual Business plan across channels and devices. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Develop metrics and KPIs to measure outcomes and drive continuous improvement in campaign performance. Identify trends and insights, and optimize spend and performance based on the insights Collaborate with agencies and other vendor partners Creative Management/Digital Content Creation Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects. Develop engaging online content including, videos, graphics, and blogs; monitor and analyze content success Contact and hire third party graphic designers, web designers, and videographers to create unique and engaging content In-store Visibility Liaise with Visual Merchandising/ Retail teams to ensure omni-channel initiatives are well represented across stores through instore branding, digital screens and staff education. Finance & Administration Plan the marketing budget in alignment with business objectives. Ensure adherence to marketing budget with quarterly reviews and action plans. Manage all vendor payments liaising with internal finance/ accounts team. Analytics & Reporting Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
4-7 years of Digital Marketing experience preferably from Home Retail/ FMCG industry Knowledge of Retail Industry and Brands Leadership skills Strategic thinking & Commercial acumen Planning and organising skills for Events Commitment to excellence Networking skills تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/assistant-manager-digital-marketing-3797764/ |
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