Product Marketing Manager

الوصف الوظيفي
Product Marketing Manager | Accessories & Conversion

What you will do:

Market Intelligence- Other Brands/Region and Aftermarket :

• Identify new product opportunities for customers

- New conversion projects to identify business opportunities

- New popular accessory and consumables- mechanical/Aerokits and electronic with key USP’s

• Availability ,SRP and discount structure

- Prepare competitive benchmark report

- Pricing and discount structure for universal accessory and conversion products- tinting/PP, refrigerated and cargo

• Identify key USP’s for marketing material

Planning Phase - Marketing Plan:

• Align MI feedback to plan

• Road Map along with C&A;to develop Business Case with Brand Teams

Execute Product – Go to Market - GTM Launch Process:

• GTM plan development for launch

• Accessory and Merchandise List Creation Plan (LCP) or major events for dealers

• Co-ordinate with Group Marketing Team on content development roadmap-offline and online

• Review content with management and deployment plan-offline and online

• Marketing deployment material readiness and distribution to dealers across deployment channels

• Plan PO/Process to meet LCP and event readiness timeline

• Pricing and Promotion Plans

DEMO/Display:

• Liaise with brand teams for key accessories for DEMO/display units at showrooms

المهارات
Required skills and experience to be successful:

• Bachelor’s Degree in Business Management and Master’s Degree preferred

• Minimum 5 years of experience in a similar role

• Exposure to automotive accessories

تفاصيل الوظيفة
منطقة الوظيفة الإمارات العربية المتحدة
قطاع الشركة المحاسبة
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة 1

https://www.bayt.com/ar/uae/jobs/product-marketing-manager-4515805/