Chief Marketing Officer

الوصف الوظيفي
About us

The Luxury Closet is a company born in Dubai, the heart of luxury in the Arabian Peninsula, where we are redefining the world of luxury. We seek to challenge the norms and build a sustainable company that is loved and admired, and inspires the modern-day luxury consumer. Our aim is to unlock and curate the most valuable and exclusive closets from around the world.

What do we offer?

A young, dynamic and forward-thinking environment.
Fast paced and very short decision times for changes.
A canvas for you to truly excel
99% of uptime on sunshine.
About the role

We are looking for an experienced Chief of Marketing to accelerate growth across multiple markets in EMEA and in owned channels.

In this role you will drive:

Buyer acquisition and retention across new and existing markets. Seller acquisition across the Middle East and new markets in Western Europe. Buyer and Seller CAC optimization. Growth strategy for The Luxury Closet owned and social channels. Brand and community development.

Responsibilities

Branding

Tap into the customer and trend research to build a strategy that will shape how people connect with The Luxury Closet as a brand.
Oversee design, events, PR and partnerships to ensure that branding is consistent across campaigns and is leading to an increase in sales.
Launch The Luxury Closet brand across new markets in Western Europe.

Content & Community

Grow communities across all channels, with a focus on Instagram.
Work with the new markets to build the brand awareness.
Lead the Creative department and support the team with their key deliverables.
Build the content strategy aligned with each channel, in particular Instagram and the site home page.
Ensure content quality and consistency across graphics, newsletters, on site visuals and copy on all platforms.

Customer Acquisition & Retention

Head Customer Acquisition across all pay for performance channels like SEM, Affiliate and Paid Social.
Grow non-paid channels with a focus on SEO and Email.
Increase LTV through lifecycle marketing, improving cohort behavior for retained clients.
Optimize acquisition costs to maintain healthy CAC / LTV ratio.

Influencer Marketing

Lead the Social Media to build a team of influencer partners for the brand, manage communications and collaborate with other teams to get maximum impact for the influencer campaigns.
Build influencer marketing strategies and creative, edgy, and bold campaigns to attract both sellers and buyers.

Events & Partnerships

Canvas key countries for opportunities to meet and promote The Luxury Closet to potential clients.
تفاصيل الوظيفة
منطقة الوظيفة الإمارات العربية المتحدة
قطاع الشركة خدمات الدعم التجاري الأخرى
طبيعة عمل الشركة غير محدد
نوع التوظيف غير محدد
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد

https://www.bayt.com/ar/uae/jobs/chief-marketing-officer-64555901/