Product Marketing Manager (TV)
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الوصف الوظيفي Job Title: Product Marketing Manager (TV) Job Code: 013/001/447 Location: Dubai Salary: Up to AED 17,000 Benefits: Air Tickets and Visa for Self, Medical Insurance for Self and Family, and other standard benefits Industry: Consumer Electronics Job Purpose: – As a Product Marketing Manager, main objective is to ensure that the products, which are renewed annually, are accurately delivered to various markets. The position is also responsible for A&P;(advertising & promotional spend) management and execution, online promotion, and analysis. – Specific responsibilities include product introduction, promotional activities, preparation of product materials, product presentations, and product line up studies mainly. – It is essential to lead and execute each project not only within Marketing but also with Sales, Brand Activation and Marketing Communications. Also, to communicate closely with the HQ for information gathering, material sharing and reporting. Job Responsibilities: – Responsible for a product line up. – Presentation/Introduction of products for each occasion. – Marketing Planning for assigned products (marketing 4P strategy). – Conceptualize, plan, develop and execute appropriate communication material – ATL/BTL (above the line/below the line). – Share product information & business direction to relevant department (new model info, display guidelines, sales talk, training material). – Provide necessary inputs to Product Planning Department at the head quarter (HQ) for existing line up as well as future line up. – Product comparison analysis with Competition Product Information. – First line of contact for Product related technical specification. – Sample management. – Product level event & promotion management. – Prepare necessary report as required for internally as well as for HQ – products related. – Conducting market research. – Online promotion management & execution, analysis. – Managing and controlling A&P;. – Create training material for promoters, demo contents for shop front. Job Requirements: – Bachelor’s degree in any relevant field; preferably in marketing. – Extensive and relevant experience in area marketing. – A knowledge of the consumer electronics market and marketing is desirable. – Excellent knowledge of English – spoken & written. – Arabic speaking will be an added advantage. – Age: below 34 years. Please visit our jobs page to check out our current list of vacancies. Follow us on LinkedIn and Facebook to stay updated regarding our upcoming opportunities. تفاصيل الوظيفة https://www.bayt.com/ar/uae/jobs/product-marketing-manager-tv-64374583/ |
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