1. Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
2. Manages sales of the company’s products within a defined geographic area or country. Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
3. Coordinates proper company resources to ensure efficient and stable sales results.