الوصف الوظيفي
National Reference Laboratory (NRL) is a Mubadala Companycreated in partnership with and managed by Laboratory Corporation of America® Holdings (LabCorp®), the world’s leading healthcare diagnostics company and operator of one of the world’s largest and most experienced clinical laboratory networks.
The Senior Marketing Specialist will be responsible for the continuous optimization of the GA and CRD propositions. Working with portfolio marketing, and leveraging your value proposition and content marketing skills, the Senior Marketing Specialist will own and manage all related proposition development, delivering high quality content for all stages of the buying cycle, and delivering targeted campaigns that achieve ROI targets.
Functional Role:
Website, Digital marketing, Social Media, Marketing Collateral
Responsibilities:
Be the voice of NRL, driving all brand awareness and lead generation activity, including NRL and industry events, targeted digital and print campaigns, industry association relationships, and PR & social plans.
Shape the Go to Marketing approach, leveraging your commercial acumen to identify priority segments, and work alongside business analysts and sales to define must win, grow and retain accounts, and optimal combined Sales and Marketing approach to address these customers.
Execution of the briefs, responsibility for deliverables (new website with SEO and lead generation functionality), Social Media strategy and NRL brand visibility (tied to our value proposition)
Redevelopment of all marketing and sales collateral, scientific profiles of team.
Pro-actively participate in the planning, development and execution of marketing plans including budgeting
Ensure compliance with corporate communication and branding guidelines
Drive the production of collateral including sourcing content, coordinating with designers and printing companies
Execute digital and mobile campaigns trough newsletters, social media channels and mobile applications.
Drive the production of client’s newsletters (developing content, design and distribution)
Coordinate the execution of external events (exhibitions, conferences, CME seminars)
المهارات
Qualifications and Skills:
Bachelor’s Degree in Marketing or Marketing related field
Minimum 5 years’ experience
Excellent communication and influencing skills
This role is based in Abu Dhabi.
تفاصيل الوظيفة
منطقة الوظيفة أبوظبي, الإمارات العربية المتحدة
قطاع الشركة خدمات الرعاية الصحية الأخرى
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري $6,000 - $7,000
عدد الوظائف الشاغرة 1
المرشح المفضل
المستوى المهني متوسط الخبرة
عدد سنوات الخبرة الحد الأدنى: 5 الحد الأقصى: 8
منطقة الإقامة الإمارات العربية المتحدة
الشهادة بكالوريوس/ دبلوم عالي
https://www.bayt.com/ar/uae/jobs/senior-sales-marketing-specialist-4170951/
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