Ecommerce / Digital Marketing Manager

الوصف الوظيفي
In this role, the Ecommerce / Digital Marketing Manager will develop and lead the Digital Marketing Team for all Digital Platforms (Website development, SEO/PPC, Social Media Strategy, Online Campaigns, App Development, e-Commerce, etc.) across the business in order to maximize the sales and profitability of Brand’s Product Portfolio.
As Ecommerce / Digital Marketing Manager you will be responsible for:
Digital Marketing
• Implements a strategic digital marketing plan, including both acquisition and retention activity.
• Leads the development & integration of new digitally-centric “Data Driven Marketing” model for business
• Contributes to development of the best media plans aligned with business goals and brand/products objectives; focus on online and social media.
• Coordinate the creation and scheduling of digital advertising, including the formulation of audience targeting strategies, linking strategies, and tracking and measurement for each campaign.
• Develops and manages digital media campaigns to support brand-building, acquisition and cross-sell goals, leveraging all channels through digital technology.
• Reports digital marketing results regularly and provide recommendation to leadership and key stakeholders
• Plans, runs and optimize campaigns across multiple online channels to improve performance, reach, and return on investment of digital marketing activities.
• Uses digital acumen to influence effectively across the organization to shape the digital strategy and vision for the business including next generation products.
• Leverages knowledge of all digital platforms in conjunction with a vast marketing proficiency to deliver against both the short-term and long-term objectives of the business.
• Promotes digital marketing through participation in department educational training.
• Explores new innovations in the digital landscape to find ways to more effectively engage consumers and deliver against brand communication and business objectives.
• Partners with business’s brand team to develop creative plans ensuring brand consistency while optimizing performance.
• Manages budgets and timelines for digital media programs and prepare forecasts for future releases.
• Acts as the key point person with external agencies handling briefs, plans and strategies.
E-Commerce
• Builds the e-Commerce brand strategy plan with the Brand leaders and concerned departments.
• Supervise the operational application and overall alignment on site messaging and communication with customers for a consistent Brand image.
• Participates in strategic meetings with suppliers, regional and countries teams to negotiate commercial conditions.
• Builds the e-Commerce budgets with the Brand Managers and the financial team, ensuring effective use of budgets within allocated funding.
• Controls and follow up the supply processes (Quantity, Quality, and Deadline).
• Supervises and ensure the efficiency of logistics processes in coordination with the Supply Chain & Logistics.
• Sets KPIs for the e-Commerce team and control their achievements.
• Ensures a seamless information flow within and between the teams and a global awareness of the e-Commerce business.
• Ensures the technical operability & optimization of the website in coordination with IT.
• Ensures constant update of new technologies and strategies to ensure the Brand remains at the forefront of online players.
• Keeps challenging the current organization and processes with benchmarks and explore new opportunities to implement.
• Builds e-Commerce overview reports and the strategic recommendations associated.
• Records, monitors and analyzes market trends, competitor activities and provides suggested action plans.
• Other duties may be assigned
Communication & Working Relationships:
• Reporting to: Executive Director – Marketing
• Internal: Liaising with all departments and cross functional teams.
• External: Liaising External Agencies, Consultants, Technology Companies and Service Providers

المهارات
Qualification, Skills and Experience:
• At least 8 years of all-encompassing digital and ecommerce exposure.
• FMCG and/or Retail experience is a must
• Fluency in Arabic and English languages is required.
• Bachelor’s or Master’s degree in Marketing, Communication, Digital Marketing or relevant discipline
• Knowledgeable in managing Corporate Websites, Social Media programs, e-newsletters, and Search Engines Analysis.
• Knowledge of all current and future trends in digital marketing and communications platforms and applications.
• Knowledge of digital design, programming, e-Commerce and web development practices
• Strong understanding of customer and market dynamics and requirements.
• Result oriented and Flexibility to adapt
• Good Collaboration and Communication Skills, ability to build cross-functional relations.
• Deep understanding and insights into the Middle East digital consumer base.
• Ability to think strategically, strong marketing competencies (including Marketing Behavior, Consumer and Customer Focus, Commercial mindset).

تفاصيل الوظيفة
منطقة الوظيفة أبوظبي, الإمارات العربية المتحدة
قطاع الشركة توزيع السلع الإستهلاكية; الدفاع الجوي والفضائي
طبيعة عمل الشركة صاحب عمل (القطاع الخاص)
الدور الوظيفي التسويق والعلاقات العامة
نوع التوظيف دوام كامل
الراتب الشهري غير محدد
عدد الوظائف الشاغرة غير محدد
الرقم المرجعي للوظيفة JB3794143
المرشح المفضل
المستوى المهني إدارة
عدد سنوات الخبرة الحد الأدنى: 8 الحد الأقصى: 20
الجنسية أسبانيا; ألبانيا; ألمانيا; أيرلندا; أيسلندا; إيطاليا; الأردن; الإمارات العربية المتحدة; البحرين; البرتغال; البوسنةوالهرسك; الجبل الأسود; الجزائر; الدانمارك; السودان; السويد; الصومال; العراق; الكويت; المجر; المغرب; المملكة العربية السعودية; المملكة المتحدة; النرويج; النمسا; اليمن; اليونان; اوكرانيا; ايستونيا; بريطانيا العظمى; بلجيكا; بلغاريا; بولا ندا; بيلاروسيا; تونس; جزر القمر; جمهورية سلوفاكيا; جمهوريةالتشيك; جيبوتى; روسيا; رومانيا; سلوفينيا; سورية; سويسرا; صربيا; عمان; فرنسا; فلسطين; فنلندا; قطر; كرواتيا; كوسوفو; لاتفيا; لبنان; لوكسمبورج; ليبيا; ليتوانيا; مصر; مقدونيا; موريتانيا; مولدوفا; هولندا
الشهادة بكالوريوس/ دبلوم عالي
العمر الحد الأدنى: 25 الحد الأقصى: 45

https://www.bayt.com/ar/uae/jobs/ecommerce-digital-marketing-manager-3794143/