SEO Specialist

Responsibilities
• Performing ongoing keyword research including discovery and expansion of keyword
opportunities
• Researching and implementing content recommendations for organic SEO success
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the web/app development company to ensure SEO best practices are properly
implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content
programming
• Recommend changes to website architecture, content, linking, and other factors to improve
SEO positions for target keywords.
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
About you
• Bachelor’s degree from IT or any relevant specialization
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,
WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM