Senior Digital Marketing Specialist

o Adhering to company digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Almosafer digital-marketing related activities including social media sites, microsites and digital marketing campaigns
o Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO o Analyze and report on customer behavior insights to improve our channels
o Manage e-mail marketing programs, lists, consumers, and permissions o Conduct landing page and e-mail campaign tests
o Coordinate online sales and marketing events, such as webinars o Develop and write digital content and maintain content publishing editorial calendar o Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
o Drive development and management of digital co-marketing and co-branded partnerships
o Develop creative briefs to give the internal creative team and agencies clear direction
o Ensure digital design is optimized for branding, impact, SEO, web development, etc. o Comply with Regulatory routing, documentation and archiving standards o Identify opportunities for applying new technologies, digital products and services to online campaigns
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