Social Media Executive

Job description

The purpose of this role is to take the day-to-day social media channels to support brand, communications and business objectives.  Working closely with the Group Online Manager and an external social media agency to define, optimize and deliver the content strategy across each individual social media channel, including everyday content activity, community management and significant social media campaigns.

Responsibilities:
• Driving up HASU projects social media fan-base through increasing reach and engagement across all social media accounts.
• Community management of HASU projects social media fan-base in accordance with the overarching communications strategy, objectives and tone of voice.
• Reporting on HASU performance across all social media channels and specific activities.
• Monitoring and reporting to key internal stakeholders on new and emerging social media platforms and wider market trends.
 Utilize great web etiquette skills to ensure you deliver the right message online, help people, stimulate discussions, encourage debate etc ‘Think on your feet’ real time content writing, online discussion, interactions etc. Creative input on content, ideas on social media viral marketing

Desired Skills and Experience
• Established social media and community management background including solid proven experience in managing the day-to-day activity on a major brand social media account across different platforms.
• Proven track record of increasing reach and engagement through individual leadership and management of social media accounts.
• Demonstrable passion for social media community management.
• Experience of delivering significant social media marketing campaigns, including paid for media.
• Experience of content writing with a clear passion for writing copy and understanding of social media tone of voice.
• Some Photoshop and picture editing skills, with a keen eye for design.
• Understanding of the broader digital landscape and the role that social media plays for brands, including a comprehensive understanding of the role of social media, evidencing an understanding of fans’ passion and key drivers.
• Ability to engage multiple internal and external stakeholders at all levels of seniority.