Description
• Develop and maintain corporation blogging based on management priorities, policy directions, and goals. • Research and write articles in a conversational style, which engages readers. • Interface with key departments (executive, marketing, customer service, IT etc.) to ensure blog content captures readers interest, while promoting company message. • Promote company objectives with each blogging article. • Perform continuous enhancements and modifications to blogging. • Assess new standards, technologies and trends, and formulate plans for future enhancement to blogging strategies. • Respond promptly to blogging comments and email • Provide metrics of traffic statistics, reports and blog comment feedback to appropriate areas. • Research, write/edit and create layout with needed images for new articles and features. • Act as liaison between blogging readers and Corporation • Collaborate with web design team to insure matching between blogging(s) and corporate web site. • Perform other duties, as assigned.
Qualifications
• Has an engaging “conversational” writing skills with a professional background • BSc degree with related experience in achieving company objectives with blogging expertise • Must have computer and definitely Internet/search engine skills to perform online research before writing • Ability to effectively manage time and schedules • Ability to work independently and as a team member.
Experience 1 - 2 Years.
Other Skills
• Ability to evaluate new and evolving blogging technologies. • Solid understanding of all sections related to the anatomy of a blogging • Ability to utilize reporting tools for analysis of traffic, referral links and reader demographics • Proofreading and editing skills. • Ability to create, and edit written materials.
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